Creative Director with 22+ years in consumer goods, combining strategic thinking, storytelling, brand-building and creative leadership to deliver distinctive work that supports business objectives.
Played a key role in launching global brands House of Marley and Revamp Professional, owning the creative vision behind both. Brought that same thinking to heritage brands Philips and Salter, balancing established brand equity with fresh creative direction.
Experienced in building and mentoring multidisciplinary creative teams across design, copy and art direction, alongside a trusted network of freelance photographers and videographers.
An early adopter of AI and emerging creative technologies, using them to accelerate concept development, visual exploration and creative workflows without compromising quality.